2020-2024
Branding & Visual Design
Services
Logo design · Typography · Colour palette · Brand direction
Client
Surbiton Symphony Orchestra
Team
Musical Director Peter Le Tissier.
Developing complementary products
Branding
B2C
Entertainment
AI
Onboarding
Overview
Surbiton Symphony Orchestra approached me to craft a refreshed visual identity that reflects their musical excellence while staying connected to the warmth and charm of their local community. The goal was to create a logo and branding system that feels classical, elegant, and timeless, yet adaptable for use across programs, posters, digital content, and merchandise.
Key feature // 1
Dynamic content recommendations
The visual identity for Surbiton Symphony Orchestra balances modern clarity with musical fluidity, reflecting its role as a community-rooted yet forward-thinking ensemble. The logo, inspired by the curves of the River Thames and musical phrasing, features a continuous, flowing line that evokes sound in motion. Typography is set in Founders Grotesk, chosen for its boldness and legibility across print and digital. A vibrant palette of electric blue, violet, and leaf green anchors the identity in both the natural landscape and the orchestra’s creative energy.
Deliverables // 2
Brand Book
Primary & secondary logo versions (print & digital use) Brand colour system and typography pairings Concert poster templates & social banner mockups Style guide for consistent future use
Key feature // 3
Dynamic content recommendations
The new identity elevates the orchestra’s presentation while staying rooted in their mission to make music accessible and inspiring. The logo now appears on concert materials, community programs, and digital channels — bringing a harmonious visual voice to their growing presence.
// redesign // New homepage
Conclusion
The new identity elevates the orchestra’s presentation while staying rooted in their mission to make music accessible and inspiring. The logo now appears on concert materials, community programs, and digital channels — bringing a harmonious visual voice to their growing presence.
more projects
